Throughout the process of making the product we have have been provided with ongoing feedback from our teachers involved in our Media classes, this was important as they have professional ideas on how to make and create a media product like our project. We tended to ask advice on shot angles and how to improve some charecteristics of the video to make it seem more of a real media. This was especially apparent when we shot the singing at the memorial scene, one of our teachers felt that the artist should actually sing the lines of the song to make it more realistic and for the lip syncing to be perfect we therefore re shot this scene three times to make the feedback from teachers better.
We got feedback from students in our media class, who also fitted in with our teenage target audience, they picked up on more minor details of the video such as different positions we could use and picked up on some shooting mistakes such as how the video didn’t run smoothly with costumes by changing the artist costume so we therefore kept this the same throughout the video. These people being around us as well meant they acted as second eyes, we found ourselves getting frustrated and therefore there opinions helped us to re thinks some shots and helped us overcome some major points that didn’t look good.
We then wanted some more in depth feedback before the final alterations to the video we therefore created a questionnaire and handed it out to a broader audience of other teenagers that didn’t take Media as an A level
After collecting the results we received generally quite positive feedback. When asking the more general question as to if they enjoyed the video the consensus was a general yes. When asked to if so what they liked; we got a lot of comments on the varied locations. People felt that where some people were in front of statues and others in front of scaffolding during the board scenes it showed a real general contrast. On the other hand though we now understand that our audience thought the storyline too complicated. We are able to see where they are coming from because so much is happening in one 3-minute video. Someone claimed it to be “like a movie to music”. Someone else suggested they would need to have watched it a couple of times in order to understand in completely. In some way this could work meaning people may want to rewatch it because of this. The majority felt that the lyrics did match the music though; they knew that the song was about crime thus the video like it too.
Overall we are happy with our feedback as the artist was created and people understood what style we were aiming to get with her. This was also emphasized by the music video settings that we chose and we were given very good feedback about all our different location choices.
I am very happy with the final video after taking in to consideration these comments as we felt that although some points of the feedback were negative we had enough time to correct these slight obscurities and make a video that fit the genre well and the target audience could relate to in some way which was out initial idea. The feedback showed us that not everyone may enjoy the video, but every eventually understood and recommended some changes to improvement.
